Marketing Your Business presented by: Kim Swisher - Owner of Kim Swisher Communications and Brittany Berrens - Marketing Manager at Superior Choice Credit Union. REGISTER
DATE: Thursday, February 9th TIME: Two half day sessions - 8:00 am-12-00 pm (1st session)1:00 pm - 5:00 pm (2nd session) LOCATION: WITC-Superior COST: Early bird pricing before February 1st: $59 per person or $49 if registering five or more people. Prices increase by $10 after February 1st. Non-members may register for $75 per person.
Presenter Kim Swisher: Email and social media communications are an incredibly effective way to engage existing customers, and attract new customers! In this session, we’ll explore the effectiveness of using Constant Contact for email communications. We’ll also review Constant Contact’s easy integration with Facebook, and how Facebook can benefit your business. You’ll see real-world examples of the success that comes with consistent email and Facebook interactions. Bio: I love technology, and have shared my love, serving as an adjunct faculty member for Milwaukee Area Technical College, Moraine Park Technical College, and Fox Valley Technical College as a software instructor. I also served as a corporate trainer for New Horizons and the Oneida Nation of Wisconsin.
I began my work in communications as the owner of Perimeter Computer Services, a software training company serving Fortune 500 companies in the Appleton/Green Bay area. I wrote the training manuals, served as the primary instructor, managed the business, and received the Rising Star Award for my entrepreneurial efforts. I have successfully created and implemented several communications strategies, including:
The formation and management of the Lac du Flambeau Band of Lake Superior Chippewa Indian’s Tribal Communications Office.
I formed Kim Swisher Communications, LLC., in 2013 to provide public and community relations, email marketing and social media management for businesses, governments, educational institutions, non-profit organizations and Tribal governments. Our Facebook page showcases our clients, and offers tips for effectively communicating using today’s social media tools.
Presenter Brittany Berrens Markgren: As a business owner or manager, there is a lot to get done in a day! Don’t let marketing fall to the wayside. In this session, we’ll cover basic topics and skills for marketing your business or organization. From creating a basic marketing plan to advertising in print, radio, television, and digital formats — you’ll leave this session with a general understanding of where to start with marketing your business or organization.Bio: I am the Marketing Manager for Superior Choice Credit Union, where she is responsible for coordinating advertising and promotions across multiple marketing channels for six branches located in northwestern Wisconsin and northeastern Minnesota. Prior to working for SCCU, I worked for the Superior-Douglas County Chamber of Commerce and Visitors Bureau where I coordinated promotions, marketing, and public relations. My communications career began as a 2011 University of Wisconsin-Superior graduate. There, I received a bachelor’s degree in mass communication with a focus on journalism. I also studied information technology, and have a knack for working in the digital world. After a few jobs in news and reporting, I made the leap into the marketing world as a copywriter for Out There Advertising, where I learned write compelling ad copy, coordinate advertising campaigns, manage social media accounts, and more.
Emotional Intelligence: Awareness, Adaptability & Empathy for 21st Century presented by Bill Marklein REGISTER
DATE: Tuesday, March 14th TIME: Two half day sessions 8:30 am - 12:00 pm (1st session) 12:30 pm - 4:00 pm (2nd session) LOCATION: WITC - Superior COST: Early bird pricing before March 6th: $59 per person or $49 per person if registering a group of five or more people. Prices increase by $10 after March 6th. Non-members may register for $75 per person.
Emotional Intelligence (EQ) is the ability to effectively manage our own emotions and the emotions around us and it is quickly becoming the #1 competency for workplace leadership in the 21st Century. Shareholders, associates, customers and all of humanity crave for a workplace culture that values and is committed to Emotional Intelligence. Everybody is looking for a better human connection experience. With the rapid acceleration of technology, distractions, change and stress—Emotional Intelligence is even more crucial for building healthy, trusting relationships both personally and professionally. Most importantly, building a healthy relationship with yourself…You can never pour from an empty cup. Learn about Emotional Intelligence and how to use self and social awareness, adaptability and empathy daily for 21st Century leadership. Participants will discover how Emotional Intelligence can be integrated into their workplace culture to improve communication, purpose and morale and all participants will take an Emotional Intelligence self-assessment.
Presenter Bio Bill Marklein: Bill Marklein has his Master's Degree in Corporate Communication from the University of Wisconsin-Whitewater with his primary research on Emotional Intelligence (EQ) and human connection. A specialized expertise for Emotional Intelligence in the business community was developed with his entire professional career spent working for small and large chambers of commerce. Marklein has presented nationally coast-to-coast from San Diego to Savannah on Emotional Intelligence and has trained healthcare administration on the topic at one of the largest independent healthcare facilities in Wisconsin. In Savannah, Marklein was a featured speaker at the American Chamber of Commerce Executives National Convention. He recently founded Employ Humanity LLC to inspire Emotional Intelligence in workplaces across the country. You can learn more about Employ Humanity by visiting www.employhumanity.com Passion for Service presented by Bill Drury REGISTER
DATE: Thursday, May 11th TIME: Two half day sessions 8:30-11:30 a.m. (1st session) 12:30-3:30 p.m. (2nd session) LOCATION: WITC-Superior COST: Early bird registration $59 per person or $49 per person if registering a group of five or more people. Price increases by $10 after May 4th. Non-members may register for $75 per person.
Bill Drury is a man with a passion. He is on a mission to help businesses create lifetime loyal customers. He will present an action-packed 1/2 day workshop with proven strategies and techniques to help everyone in the company win customers and reduce lost sales.
Some disturbing service facts:
FACT: 96% of unhappy customers never complain about discourtesy, but 91% of them will not buy again from a business that offended them.
FACT: Customers who encounter poor service tell an average of 11 other people about their bad experience.
FACT: 68% of customers who stop doing business with a company do so because of perceived indifference -- nobody cares.
FACT:Courting new business can cost up to five times more than strengthening relationships with current clients.
We've heard fantastic feedback about this program!
Zig Ziglar said about Bill Drury "...Bill has conducted over three hundred workshops for the Zig Ziglar Corporation -- we always got good reviews. He knows what he is talking about. He has an excellent style of delivery. Your people and your company will be better off after hearing Bill Drury."
The Chamber and Convention & Visitor Bureau of Superior-Douglas County | Superior-Douglas County, Superior, WI 54880