MARKET AREA DATA The City of Superior, WI is located at the westernmost tip of Lake Superior in Douglas County, Wisconsin. Lake Superior is the largest freshwater lake in the world by surface area. The lake is bordered by the province of Ontario to the north in Canada, the states of Minnesota to the west, Wisconsin and Michigan to the south.
PHYSICAL CHARACTERISTICS: By land size the City of Superior is the second largest city in Wisconsin encompassing over 45 square miles. Superior also features the nation’s second largest municipal park with over 4000 acres under its jurisdiction. The City of Superior enjoys peripheral frontage on Lake Superior, the St. Louis Bay and the St. Louis River Basin. Superior has a strong working waterfront with grain elevators, coal dock, material handling and numerous other waterborne related uses.
POPULATION: The city has a current population of approximately 27,340. The Douglas County has a population of 45,487 (2015 estimate). The Duluth/Superior Metropolitan Statistical Area (MSA) is comprised of St. Louis and Carlton Counties in Minnesota and Douglas County in Wisconsin (2014 Census Estimate 280,218). Located on the western edge of Lake Superior, the region's major industries include aviation, back office, wood and paper products, mining, higher education, shipping/transportation, health care, metal fabrication and tourism. The international "Twin Ports" of Duluth, Minn., and Superior, Wis., form the hub of economic and cultural activity, but there are dozens of interrelating communities across the MSA, each with unique strengths, resources and opportunities for development.
TRANSPORTATION U.S. Highway 2 and U.S. Highway 53 run through the City of Superior. Highway 2 is the primary east west traffic corridor for the region. It runs easterly from Superior toward Ashland, WI and into upper Michigan, and thence extends westerly to Duluth, MN and continues across Minnesota toward North Dakota. U. S Highway 53 is the primary and continues south across Wisconsin and north across Minnesota to the Canadian border. Both highways connect with Interstate 35 providing access to the Twin Cities of Minneapolis St. Paul and beyond. Superior’s transportation routes provide excellent links for business, industry, and their customers. Shipping remains a major contributor to Superior’s economy, with the port providing service daily for numerous international and domestic ships throughout the season. Rail service for material shipments is provided by railway companies on a daily basis. Superior is well positioned as a transportation hub of Northern Wisconsin.
AIRPORT FACILITY The Richard I. Bong Airport covers an area of 571 acres at an elevation of 674 feet above mean sea level. It has two asphalt paved runways: 4/22 is 5,100 by 75 feet and 14/32 is 4,001 by 75 feet all with approved GPS approaches. For the 12-month period ending October 9, 2013, the airport had 19,250 aircraft operations, an average of 53 per day: 96% general aviation, 4% air taxi and some military. In 2016, there were 63 aircraft based at this airport: 52 single-engine, 6 multi-engine, 1 helicopter, 1 glider and 3 ultralights. The Superior airport services private planes and helicopters. An international airport with daily flights is situated ten miles away in Duluth, MN.
MANUFACTURING SECTOR: Major employers in the city include Calumet Refinery (the only fuel producing refinery in Wisconsin), Fraser Shipyards, Dome Petroleum, AMSOIL, Enbridge Energy, Midwest Energy Resources, Fen Tec, Exodus Manufacturing, Charter NEX films, and BNSF Railroad.
RETAIL SECTOR: The overall retail and commercial districts have seen extensive redevelopment and growth over the past decade and are now home to a number of national retailers, as well as commercial and industrial entities. Recently, the city has attracted a number of companies that have assembled lands and constructed new retail facilities, CVS, AutoZone, Advance Auto Parts, Dollar Tree, Dollar General, Dunkin Donut, Subway, Super One Grocery, ALDI’s Grocery and others. In addition, top ranked Kwik Trip convenience store chain has in the last 24 months assembled land and constructed 5 state-of-the-art facilities, with two others in the planning stage or under construction. Numerous other retail and commercial entities have either ongoing or planned expansion. The city is also home to numerous successful national trucking firms that take advantage of the close proximity to major transportation routes and lower overall taxation compared with Minnesota.
TOURISM: Superior also features a robust tourist and recreational trade orientated with hotels, marinas, housing developments, manufacturing and other related industries. The waterfront area is a popular summer destination.
EDUCATION: The Superior School district has invested in the quality of its schools and features six elementary schools, one middle school, and a senior high school. A recently passed referendum will invest another 90+ million dollars into the already state of the art education system. Higher educational opportunities include the University of Wisconsin-Superior campus and Wisconsin Indianhead Technical College, one of the top ranked community/technical colleges in the nation.
UTILITIES: The City of Superior along with Superior Water Light and Power, a Minnesota Power affiliate, offer full municipal services inclusive of all typical utilities. The City of Superior also offers garbage and recycling services.
Twin Ports Diversity Index/
Twin Ports Median Household Income
Development Sites Map
Twin Ports Population Density
Demographic and Income Profile Superior, WI
Demographic and Income Profile Duluth, MN
The Chamber and Convention & Visitor Bureau of Superior-Douglas County | Superior-Douglas County, Superior, WI 54880