The unexpected happens! But with proper planning and procedures, the risks associated with a crisis can be mitigated and even turned into positives. Jordan Milan, UW-Superior Director of Strategic Communications and Special Assistant to the Chancellor, and Sarah Libbon, UW-Superior Marketing Manager, have more than 30 years combined experience in strategic communications. They will share their experiences and tips based on real-life scenarios, and offer tools that will help squelch the fire when a crisis hits. Jordan and Sarah will help you develop a crisis communication toolkit that you can immediately put to use in your organization.