Learn how to use today’s technologies and trends as tools for your business success!
AGENDA
8:00 - 8:30 am - Check-in and Networking
8:30 - 8:40 am - Introductions and Welcome
8:40 - 9:30 am - Pillars of Small Business Success
9:40 - 11:00 am - Grow your Business with Email & Social
11:10 am - Noon - 2-2-2 Principal Panel Discuss of Submitted Headlines and Posts
Noon - 1:00 pm - Promotion Partners Introductions
1:00 - 1:50 pm - Making the Case for Mobile
2:00 - 2:50 pm - The Importance of Responsive or Mobile Friendly Websites Today
3:00 - 3:50 pm - Grow Your Business with Social Campaigns
4:00 pm - Wrap-Up
6 Pillars for a Successful Small Business – Scott Plum
Being effective in a role begins with a complete understanding of the obligations and expectations. Since business owners need to manage a variety of tasks in order to generate revenue, how can we learn what is missing when sales results don’t occur. Learn the complete job description of a successful entrepreneur, what to do every day and guarantee better results. If you were to write a job description it would include:
1. Supportive Beliefs with Controlled Emotions
2. Healthy Relationship with Money and Budgets
3. Unwavering Attitude with Strong Confidence
4. Clear Roles with Consistent Behaviors
5. Knowledge of the Sales Process with Effective Techniques
6. Goal Focused with Passionate Commitment
Grow Your Business with Email & Social Media: Simple marketing strategy for small business & nonprofits - Jeff
Many small businesses and organizations find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. But between Facebook and Twitter, email and mobile, deals, and whatever new social network is rolling out that month—there’s a lot to keep up with. And there are only so many hours in each day. The number of possibilities can feel overwhelming.
This session will help make sense of the noise:
• Learn how to make the most of the combination of email and social media for your business.
• Gain a greater understanding of marketing basics like goals and objectives.
• Learn what a “campaign” is and what to write about and offer in that campaign.
• Get simple but powerful tips for how to get your messages opened and read, shared and socially visible.
• Learn about some great tools you can use to help engage with your existing customers and supporters as well as expand your reach to new prospects.
Throughout the session you’ll be given opportunities to capture your own ideas and build out the framework of your own “next great campaign.” So join us and start to build a plan that will help you grow your business by eliciting the responses you want from your customers or supporters.
2-2-2 Principle panel discussion and review – Jeff will moderate and Tena, Brandon & Scott will be the panel
Now is your chance to ask our experts about your subject lines or headlines. plus we'll share some of our favorites and look forward to hearing yours!
“Winning the battle of priorities in peoples in-box and on Social Media"
Our panel will share our thoughts on your submitted subject lines and social media headlines to help you win the battle of priorities of your clients, members or prospects.
We'll also share some of our personal favorites and take all of your questions about email and social media during our rapid fire Q&A. This has been a big hit with attendees at previous events!
Making the case for mobile. – Jeff Ferrazzo
Many consumers today are using mobile devices to find what they need, assess their options and then make decisions and purchases.
• 75% of mobile users are looking for real-time, location based information on their phones.
• 90% of those mobile searches lead to an action
Small businesses and nonprofits who start embracing mobile now will be the ones best able to compete. We'll help you understand this mobile transition so you don't get left behind.
In this seminar, we'll cover:
1. Why you can't ignore mobile even if you think your customers aren't using it
2. How mobile is the new reality for small businesses and nonprofit organizations
3. What you can do today to become more mobile-friendly...and more!
Making the case for mobile: Websites and Search - Brandon Knowles
Learn how responsive web design can help your business adapt to mobile devices with ease, while improving your SEO. We’ll discuss the advantages of a mobile website and how your business will benefit.
Grow Your Business with Social Campaigns – Tena Pettis
Many small businesses have recognized that Facebook needs to be a part of their marketing mix, but aren’t sure how best to get started. Facebook is a powerful tool that can help a small business build engagement with their followers and supporters…and it’s a simple tool that you can get started with today. This session will help you understand the basics of Facebook, teach you what to say once you’re up and running and show you what a “social campaign” is and how to think about running one for your organization.
In this session you will:
• Review the basics of Facebook (including the anatomy of a Facebook business page, what kinds of engagement matter and what to say in your posts)
• Learn what a social campaign is, why you should use one how to plan one effectively
• See examples of successful social campaigns
Wrap Up – Jeff and final Q&A – Tena, Scott, Brandon & Jeff
