How Holiday Shopping Local Can Impact CommunitiesDecember 09, 2022
During the holidays, many people are looking for ways to give back and make a difference in their community. One great way to do that is through supporting local businesses. When you shop locally, you're not only getting unique gifts for your loved ones, but you're also helping to strengthen the local economy. From The Chamber for Superior & Douglas County, here are some ways businesses can make an impact this holiday season by promoting a shop local campaign.
Kicking Off a Shop Local CampaignOne of the best ways to get people excited about shopping local is by hosting an event. This could be something as simple as a holiday market or an evening of extended hours with special discounts. Make sure to promote the event through social media, flyers, and word-of-mouth so that as many people as possible are aware of it.
It's also important to partner with other local businesses to make your event more successful. This shows that you're all in it together and that you're committed to supporting each other. You can also work with the chamber of commerce, downtown associations, and economic development corporations to get the word out there.
Promoting Your Shop Local Campaign
Make sure your promotional materials are festive and eye-catching so that they'll stand out this holiday season. You can use social media, flyers, posters, and even email marketing to spread the word about your campaign. You could also use some of your own products to set up an eye-catching window display. Be creative in your messaging and make sure to highlight why shopping locally is so important. You might even want to consider creating a hashtag so that people can easily follow along and share their own experience.
And if you’re looking for a tried and true marketing idea that you can tackle in no time, try creating a gift guide. All you have to do is type up a Word doc that includes product images and sales info, then use this free tool to convert it to a PDF. Next, send your gift guide to your email lists and also make it downloadable through your website. If you like, you could even collaborate with other businesses and include their sales and product images, too!
Incentivizing Shopping LocalOne way to get people even more excited about shopping locally is by offering incentives. This could be something like a discount for shopping at multiple businesses or a free gift with a purchase. You could also hold a contest where people can enter to win prizes from local businesses. Whatever you do, make sure it's something that will really encourage people to shop local.
Supporting Each Other
Another way businesses can make an impact during the holidays is by supporting each other through joint marketing and co-hosting events. This shows that you're all in it together and that you're committed to supporting each other. Businesses should get together and support each other during the holidays. This is a great way for businesses to show that they care about their customers, as well as to build trust between all parties involved in the business.
The benefits of joint marketing campaigns or co-hosting events include: demonstrating unity among employees; boosting morale by showing concern for one another's successes (and failures); helping build awareness around your brand/organization so people know what makes you unique.
Giving BackFinally, one of the best ways businesses can make an impact during the holidays is by giving back to the community. This could be through donating products or services, hosting a food drive, or volunteering at a local shelter. There are so many ways to give back, so find something that works for you and your business.
The holidays are a great time for businesses to give back and make an impact in their community. By promoting a shop local campaign, businesses can help strengthen the local economy and show their commitment to supporting other businesses. There are many ways businesses can promote their shop local campaign, including hosting events, partnering with other businesses, offering incentives, and giving back to the community. So this holiday season, take some time to support your fellow small business owners and make an impact in your community!If you’re ready to grow your business with the help of great local resources and partnerships, join The Chamber for Superior & Douglas County.